Nigerian music executive Don Jazzy has dismissed allegations that he shows favouritism among artistes signed to his record label, Mavin Records.

The music mogul addressed the claims in a recent public reaction, insisting that every artiste under the label is given equal opportunity, attention, and support to grow their careers.

According to him, the structure of Mavin Records is built on professionalism and strategic development, where each artiste is managed based on individual talent, audience reach, and career stage rather than personal preference.

Don Jazzy explained that success in the music industry is often influenced by public perception, streaming trends, and market response, which can sometimes create the impression that certain artistes are being prioritised.

He, however, maintained that internal processes within the label are designed to ensure fairness in resource allocation, promotion, and creative direction.

The clarification comes amid ongoing conversations among fans and industry observers about how record labels manage multiple artistes at the same time, especially in competitive markets like Afrobeats.

Mavin Records remains one of Nigeria’s most influential music labels, home to several top-performing artistes across different genres of contemporary African music.

Don Jazzy’s response adds to broader discussions about transparency and management practices within the entertainment industry.