British pop star Dua Lipa has filed a lawsuit against Samsung Electronics, seeking at least $15 million in damages. The singer accuses the South Korean company of using her photograph on cardboard packaging for its televisions without her permission.

According to the complaint filed on May 8, 2026, in a California federal court, Samsung placed a copyrighted image of Dua Lipa’s face on boxes for various TV models sold across the United States. The photo was taken backstage at the Austin City Limits Festival in 2024, and Lipa owns its copyright.

Lipa’s legal team claims the use created a false impression that she was endorsing Samsung products. They say the company continued selling the boxes even after she demanded they stop, ignoring multiple cease-and-desist requests. The lawsuit accuses Samsung of copyright infringement, trademark infringement, and misappropriation of her likeness and right of publicity.

The packaging was reportedly part of a marketing campaign for 2025 Crystal UHD TVs. Customers reportedly commented that seeing Dua Lipa’s image influenced their decision to buy the televisions, something her lawyers argue unfairly benefited Samsung.

This case highlights ongoing tensions between celebrities and big brands over the use of personal images and likeness without consent or compensation. For many artists, their image is a key part of their brand and livelihood, and unauthorized use can cause both financial and reputational harm.

Dua Lipa, known for her global hits and strong fan base, has not yet publicly commented on the lawsuit. Samsung has also not issued an official response so far.

The case is being closely watched in the entertainment and tech industries. It raises important questions about how companies use celebrity images in everyday product packaging and the protections artists have in the digital and retail space.

As the lawsuit proceeds, it could set new precedents for how brands and creators interact, especially as visual marketing continues to evolve. Many young fans and consumers across Africa and beyond, who admire Dua Lipa, may see this as a stand for artists’ rights to control their own image.