Kaduna State Governor, Uba Sani, has taken a swipe at opposition parties, warning them that elections are not won on social media but through grassroots mobilisation and effective governance.

The governor spoke on Monday during a stakeholders’ meeting following the All Progressives Congress (APC)’s victory in Saturday’s by-elections, where the party secured two state constituencies and one federal constituency in Kaduna.

Governor Sani mocked opposition politicians who, according to him, invested more energy in online propaganda than in connecting with the people.

“There is no ballot box on Twitter. There is no ballot box on Instagram or Facebook. Elections are won at the grassroots, not on social media,” he said.

He added that the APC’s focus on people-centred policies, inclusivity, and strong grassroots presence gave the party an edge over its rivals.

While social media has increasingly become a platform for political debates in Nigeria, the governor reminded politicians that real influence lies in community engagement, voter outreach, and governance that touches lives directly.

Political analysts note that Sani’s comments reflect the ongoing tension between online activism and on-the-ground politics, with many parties still struggling to balance both.

For the governor, however, the message is clear: hashtags don’t win elections—hard work at the grassroots does.