Lagos, Nigeria – Miss Orume Oghenejode, founder and CEO of Essence by RJ, has expressed concerns about the significant impact of high foreign exchange rates on the fragrance and skincare industry in Nigeria. Speaking at a recent Bi-monthly PR Tea Party organized by Hustle Africa in Ikeja, Oghenejode highlighted that the majority of fragrances are imported, leading to increased costs that stifle business growth.

Oghenejode noted that while she strives to incorporate local materials into her products, the correlation between exchange rates and imported goods has presented substantial challenges, especially in the initial years of her business.

“The last five years have been rewarding yet challenging,” she stated. “Despite our efforts to utilize local resources, we face intense pressure from fluctuating exchange rates, which affects our pricing and operations.”

The Therapeutic Power of Fragrance

Emphasizing the importance of fragrance, Oghenejode explained that scents can evoke powerful memories and feelings, promoting relaxation in stressful situations. She encouraged Nigerians to embrace the calming effects of fragrance in their daily lives.

“Fragrance is beneficial for all ages and can transform environments,” she said. “With products like premium reed diffusers, room sprays, and scented candles made from 100% eco-friendly materials, we aim to provide an oasis of tranquility right in your home.”

Essence by RJ adopts the slogan “Turning Everyday Moments into Extraordinary Experiences” to highlight the therapeutic benefits of their products. Oghenejode believes that by focusing on self-care and relaxation, her brand can help alleviate the pressures many Nigerians face.

A Relaxing Retreat at Home

“Sometimes, after a long day, all you want is to come home and unwind,” she explained. “Lighting one of our candles or using a diffuser can completely transform your space, allowing you to escape daily stresses.”

The brand offers a range of fragrances tailored for relaxation, including tobacco oud, orient bliss, and lavender and sage. Oghenejode particularly recommends lavender and sage for their soothing properties.

Affordability and Accessibility

Addressing concerns about pricing, Oghenejode assured that Essence by RJ products are designed to be affordable for the average Nigerian. “I wanted to create beautiful products that everyone can access without being overpriced,” she emphasized. “Our prices are competitive and reasonable compared to other brands.”

In a bid to expand her reach, Oghenejode transitioned to an online sales model in December 2020, aiming to cater to a diverse audience, from young adults to middle-class families.

“Our goal is to connect with a wide range of customers,” she added. “We believe everyone deserves a touch of luxury in their lives, especially in the form of self-care products.”

As Essence by RJ continues to grow, Oghenejode remains committed to providing high-quality, affordable fragrances that offer a serene escape from the everyday challenges of life in Nigeria.