Technology company Khoi Tech has marked Africa Day with the launch of its first-ever retail store, a move the company describes as a major milestone in its growth journey across the continent.

The launch event, held on Africa Day, signals the brand’s entry into physical retail expansion after previously operating through digital and distribution channels.

According to the company, the new store is designed to improve customer access to its products while offering hands-on experience with its technology offerings.

Khoi Tech said the expansion reflects its commitment to strengthening its presence in Africa’s fast-growing tech ecosystem and supporting greater consumer engagement.

Industry observers note that the move aligns with a broader trend of African tech companies expanding into hybrid retail models that combine online and physical presence.

The company added that the store will also serve as a hub for product demonstrations, customer support, and brand engagement activities.

Khoi Tech said it plans to explore additional retail locations in the future as part of its long-term expansion strategy across key African markets.