Afrobeat musician Seun Kuti has criticised what he described as the growing culture of online activism, arguing that social media campaigns alone are often insufficient to drive meaningful social and political change.

Speaking during a recent discussion, Kuti said many people have become comfortable expressing outrage online without taking concrete action in the real world.

According to him, genuine activism requires organisation, sacrifice, and sustained engagement beyond hashtags, viral posts, and online debates.

The singer argued that while social media can help raise awareness about important issues, lasting change is usually achieved through collective action, community mobilisation, and direct participation in civic processes.

His comments have generated mixed reactions online, with some users agreeing that digital activism can sometimes be performative, while others contend that social media remains a powerful tool for mobilising public opinion and holding leaders accountable.

Kuti has long been known for his outspoken views on governance, social justice, and political participation in Nigeria.

The remarks add to ongoing discussions about the effectiveness of online activism and its role in shaping modern social movements.