Mobility and transport solutions company SIMPLAA has unveiled a new mobility campaign in Port Harcourt aimed at promoting seamless and more efficient urban transportation.

The initiative is designed to improve movement within the city by encouraging smarter transport systems, better commuter coordination, and technology-driven mobility solutions.

According to the organisers, the campaign will focus on reducing travel stress for residents while promoting smoother access to transportation services across key routes in the city.

Stakeholders said the initiative aligns with broader efforts to modernise urban mobility in fast-growing cities facing increasing traffic congestion and transportation challenges.

The campaign will also feature public awareness activities aimed at educating residents on efficient travel habits and the use of digital mobility platforms.

Transport experts note that cities like Port Harcourt continue to experience rising commuter demand, making innovative mobility solutions increasingly important for sustainable urban development.

SIMPLAA added that the campaign is part of its long-term vision to enhance transportation efficiency and support smarter city planning initiatives.