As the countdown to the 2024 Women’s Africa Cup of Nations (WAFCON) in Morocco begins, a powerful new slogan is sweeping across African football: “Born Winners.”

The Confederation of African Football (CAF) unveiled this as the official slogan for this year’s tournament — a bold tribute to the fearless, purpose-driven women rewriting the story of football on the continent.

For Nigeria’s Super Falcons, the phrase couldn’t be more fitting. It aligns perfectly with the Nigeria Football Federation’s (NFF) “Mission X” campaign, launched last month to rally support for the team as they chase a record-extending 10th continental title.

“Mission X” goes beyond simple motivation; it positions the Super Falcons not just as participants, but as the gold standard — serial champions carrying a rich legacy of triumph. CAF’s “Born Winners” slogan echoes this same confidence on a continental stage, highlighting teams and players who have shown unmatched resilience, raw talent, and relentless drive.

For over three decades, the Super Falcons have dominated women’s football in Africa. From lifting trophies to setting records, they’ve become the embodiment of excellence in the game. It’s no surprise, then, that the synergy between Nigeria’s mission and CAF’s new slogan feels almost inevitable.

The timing is also significant. While CAF’s “Born Winners” announcement comes just days before WAFCON 2024 kicks off in Rabat, Nigeria’s “Mission X” has already been stirring conversations online, energising fans and reminding the continent that the Falcons remain the team to beat.

This isn’t the first time Nigeria has set the pace for African football. Whether through pushing for better player welfare, driving grassroots initiatives, or simply dominating on the pitch, Nigeria’s influence often nudges the whole game forward. In many ways, CAF’s adoption of “Born Winners” feels like a quiet nod to the standard the Super Falcons have long set.

So as the tournament begins, the Falcons aren’t just showing up with a slogan — they’re arriving with a statement. Their mission is clear, their confidence unwavering, and their history undeniable.

If this is truly a celebration of African women who are “Born Winners,” then Nigeria’s Super Falcons have already written that story — they’re just ready to add another glorious chapter.