Artist and festival founder Miabo Enyadike emphasizes that artists, as entrepreneurs, must rethink their strategies to adapt to the fast-growing global creative economy.

Artist and festival founder Miabo Enyadike emphasizes that artists, as entrepreneurs, must rethink their strategies to thrive in the rapidly evolving global creative economy.

The creative industry has emerged as a major economic force globally, making it crucial for Nigerian and African artists to embrace the digital economy for sustainable growth. By tapping into new markets and moving beyond traditional gallery spaces, artists can expand their influence and diversify their revenue streams. Miabo Enyadike, founder of the ArtMiabo International Art Festival (AMIAF), shared this perspective while unveiling details of the upcoming 2025 edition. The fourth edition of AMIAF is set to take place from April 29 to May 1 at the Admiralty Conference Centre, Victoria Island, Lagos, under the theme "Artconomy: Redefining the Global Art Experience."

Beyond exhibitions, AMIAF 2025 will offer panel discussions, masterclasses, and networking opportunities aimed at bridging the gap between the African art market and global stakeholders.

Enyadike noted that participants—including artists, collectors, curators, and industry leaders—will gain valuable insights into art investment, branding, and the future of creative entrepreneurship. The event will also explore the dynamic intersection of art, commerce, and technology in today's interconnected world.

“The festival will explore art’s pivotal role in shaping local and international economies. Art is no longer confined to museum walls but has become a key player in global trade, tourism, and innovation. Artists are entrepreneurs, and as the creative economy expands, we must redefine our engagement with it to ensure artists remain at the forefront,” said Enyadike.

Speaking on the anticipated impact of AMIAF 2025 on both the local and global art scenes, Enyadike—a seasoned painter and art business expert with over 30 years of experience—offered a detailed perspective:

"AMIAF 2025 will serve as a vibrant platform for both emerging and established artists to showcase their work, engage with international buyers, and explore innovative trends such as NFTs, digital art monetization, and AI-driven creativity. The festival aims to demonstrate how African artists can leverage technology to enhance their visibility and achieve financial sustainability."

The festival offers significant benefits to the art community, including market expansion, education, innovation, collaboration, and economic growth.

"Artists will have direct access to collectors, gallerists, and investors interested in supporting African and global contemporary art. Workshops will provide practical insights on monetizing art in the digital space, implementing effective marketing strategies, and improving financial literacy. Additionally, the festival will foster collaborations between artists, tech innovators, and business leaders, shaping the future of art commerce," Enyadike explained.

Speaking on the theme choice and its significance, she noted that "Artconomy" reflects the pressing need to adapt to the evolving relationship between art and commerce.

"Art is a valuable asset in today’s economy. By integrating digital platforms, sustainable art practices, and innovative business models, we are ensuring that artists achieve financial independence while contributing to global economic growth," she stated, emphasizing that technology should be seen as a tool to enhance—not replace—the traditional art market. The AMIAF founder stated, "As Lagos solidifies its reputation as a global art hub, AMIAF 2025 will strengthen Nigeria’s role in the international art market, promoting cross-cultural dialogue and creating new revenue opportunities for creatives."